The Bonus Offer: Value and Volume
Value and Volume
Be creative because creativity will make you unique and make your bonus stand out from the crowd, especially if you’re promoting a product that is just launching. There are different forms of bonus offers you can choose for different purposes depending on the kind of business you are dealing with. You might want to use a bonus as an extra product or service. Then you can surely use special reports or case studies to add some value to the original product.
Special reports can be in many forms. First, it could be conducting an interview with a knowledgeable person to discuss about the product or maybe something that is relevant to the product. For instance, there are some books to help someone about something plus a transcript of the interview as a bonus.
In the interview, the discussion is all about dating, and then naturally the interviewee will share some expert insights and ideas with regards to dating. Special reports function as a teaser for the reader. And you don’t have to show the entire picture in a special report. This would make the readers more interested and curious that as a result they end up purchasing the product.
What about guiding or providing supplementary knowledge to help the original products users? Then I think videos are what you need. People nowadays are more exposed with a visual experience than printed or written words. In addition, videos are suited and very effective for step-by-step learning processes and tutorials.
Videos can definitely add to the value of your bonus since it helps the user to understand the product or service better and it is what they are usually looking for.
Software or Tools
If you want to make your bonus more attractive, consider using software or tools to offer great advantages as a bonus offer. Taking price into consideration, software or tools are usually expensive. Well, there are cheaper ones of course but unfortunately these are really difficult to find. Then, when you offer a free tool as a bonus, your subscribers would definitely take the chance to make the purchase immediately.
They are categorized as rare and rarity equals exclusivity, which makes it more desirable to customers. Software and tools are always needed by customers in doing their work and an additional tool for a content creation products is easy to actually find. A very irresistible offer for example is a product related to photography and the bonus is an editing tool, which has of high value. Also, it’s relevant to the product, making it more attractive desirable.
Just like for tools and software, this bonus works well for creative-based products. Templates can exist in many forms like a poster template, PowerPoint slides templates, etc. For poster and design templates, you can include it as a bonus to a product that is related to editing or designing. If the product were a tutorial or, perhaps a designing tool, giving them a set of templates is a great reward. Done-for-you products are very valuable.
After all, we’re living in a technology era where people value convenience. In other words, tools that help things be easier. Another bonus idea that you could use is a set of readymade templates that is related to a presentation or video recording. Let’s say you are selling an e-book that is a guide on how to make a powerful presentation. Providing them presentation templates would be a great big plus.
Having this as a bonus offer will not only help the users but also give them a big push to create more content they can use. Some users have problems with designing presentation slides. To those users, the provision of templates for presentation slides is very beneficial. When you are selling something like this, you want to make it as easy as you can for the users. This will make the bonus you are offering all the more enticing.
Memberships As you probably know by now, exclusivity sells. There is nothing more exclusive than access to exclusive content. And what makes content exclusive? By having to have a membership to get access to it! Some contents of websites are limited to only members. To obtain a membership, they have to make payment. Giving the buyers of your product access to this exclusive content is a sale-closing offer. It’s giving them free access to paid content.